# GXB — We build it. We back it. > GXB builds AI alongside companies of all sizes. Strategy, embedded engineering and a shared-upside ambition: we get paid when we create measurable impact. [![GXB](https://cdn.gxbsites.com/blobs/1a0b760ba81b0fde343cc218d64229f15271a9e6c29d1ccfc5c08694968626b6/asset.svg)AI VALUE CREATION](https://gxb.vc#main)[Case studies](https://gxb.vc#work)[Thought leadership](https://gxb.vc#thoughts)[About us](https://gxb.vc#about) ![](https://cdn.gxbsites.com/cdn-cgi/image/format=auto/blobs/a0fbf739bc52a7ab8c7bb6c83bae5c5f75d8a6278d87de0dac9a7626dabb2a62/asset.png) AI ENGINEERING. SHARED UPSIDE. # We build it.We back it. We build AI systems with your team. Our aim is simple: we get paid when those systems create measurable value. STRATEGY × SOFTWARE × SHARED UPSIDE[Explore GXB](https://gxb.vc#intro)COMPANIES OF EVERY SIZE · BUILT FOR IMPACT 01 / WORKING WITH GXB ## Built with you. Aligned with your success. From owner-led businesses to global enterprises, we bring strategy and hands-on AI engineering into the work. We build alongside your people, around the opportunities that matter to your business. Our aim: shared-upside contracts. We get paid when we make an impact. HOW WE WORK WITH CLIENTS Strategy and engineering, embedded in the work. ### Start with a result worth building for. We work with the people closest to the problem to choose a valuable opportunity and agree what success looks like. WHAT WE WORK TOWARD #### A shared definition of success - The business outcome - The starting point - How impact will be measured ### Inside your business. Alongside your team. We bring strategy and hands-on engineering into your workflows, data and systems. Build, test and refine with the people who will use the result. WHAT WE WORK TOWARD #### Working software in your workflow - Connected to your systems - Tested with your people - Built around the real work ### The result is the point. We measure the change against the starting point we agreed. Our aim is a shared-upside contract, so we only get paid when we make an impact. WHAT WE WORK TOWARD #### Measurable value. Aligned incentives. - Agree the measures - Track the change - Tie payment to impact ### Make the next move more valuable. Improve what works and look for the next opportunity. Recurring problems also inform the products we build, extending the reach of our work. WHAT WE WORK TOWARD #### Value that can keep growing - Improve the workflow - Find the next opportunity - Build useful products OUR SHARED-UPSIDE AMBITION Our return follows your results. We aim to structure our contracts so we only get paid when we create measurable impact. The outcome, the measure and the terms are agreed together. Companies of all sizes—from owner-led businesses and growing teams to established enterprises. We start with the opportunity to create impact. Our aim is to agree a contract that ties our payment to the impact we create. Together, we define the outcome, the starting point, how the change will be measured and what triggers payment. The structure is shaped around the business and the work. Client work puts us close to real business problems. Recurring needs inform the products we build. Shared upside aligns us with the value we create, while investors can explore opportunities to back the businesses and products we develop. 02 / THE GXB MODEL ## The next build starts ahead. Business value created TimeThe advantage compounds BUILD #### Every engagement adds to the whole. New modules join our shared library, ready to create value for the very next client. **00** modules ready for the next client Scroll to compound Scroll to explore how the advantage compounds. This is a conceptual illustration, not measured client results. New modules immediately join the shared orbit and remain available to subsequent clients. Groups of three or four modules with the same primary color connect, flash once, and descend together to form products. Each product’s details appear only after its constellation lands. Scroll up to revisit earlier stages, or select a client engagement to move to that stage. 03 / CASE STUDIES ## Selected work. Select a case study to explore. **01** / 03 Scroll to explore A closer look at the systems we build. Your browser does not support embedded video. [Open the platform demonstration](https://cdn.gxbsites.com/blobs/e43f5163d18bc14907e11df2dbd4f57842d774c693107ffd20e01058d227c8fe/asset.mp4). CASE STUDY 01 / Acquisition intelligence ## Real estate acquisition intelligence platform Property research, ownership and debt intelligence, and investment memos tailored to the way an acquisition team evaluates opportunities. 01 ### The starting point Evaluating an acquisition means bringing property, ownership, financing and market information into one investment view. 02 ### What we built A platform that connects property information, ownership records and debt history with AI-generated investment memos shaped around the team’s criteria. Its data can also be queried through connected AI tools. 03 ### What changed A connected workspace for investigating a property and developing an investment view. Watch the 64-second demonstration to see the platform in action. ![](https://cdn.gxbsites.com/cdn-cgi/image/format=auto/blobs/6c3c771f187678cb3d922ff86237e77b6e3a42268c4a62ed41562da80d2d50c0/asset.jpg)ADVISORY SERVICES CASE STUDY 02 / Expert network platform ## One business. One operating system. A purpose-built platform connecting experts, clients and engagements. 01 ### The starting point Critical relationships and work spread across disconnected CRM tools, spreadsheets and dashboards. 02 ### What we built A domain-specific operating platform for deal management, expert intake and compliance review. 03 ### What changed A connected workflow built around the way the business actually operates. ![](https://cdn.gxbsites.com/cdn-cgi/image/width=1600,format=auto/blobs/877f693b5f5af17f9c5c8e9a1d25dccfbaaddfebbbcb9845bcda0c403f33a011/asset.png)HEALTHCARE STARTUP CASE STUDY 03 / Marketing & proposal workflows ## Bespoke marketing materials for 30,000 customers Connecting lead research, discovery calls and proposals for a specialist business. 01 ### The starting point A solo operator spending too much time on the administration around each opportunity. 02 ### What we built A marketing platform with automated account research and proposal drafts generated from discovery calls. 03 ### What changed Less manual preparation between a promising conversation and a proposal. 05 / THOUGHT LEADERSHIP ## A point of view. From the front lines. [All perspectives](https://gxb.vc/thoughts) [STRATEGY The Cloud AI Dependency Trap Ricky Bureau & Christian Genco](https://gxb.vc/thoughts/cloud-ai-dependency-trap)[ECONOMICS The $6,000 AI Server That Embarrasses $120,000 GPU Rigs Christian Genco](https://gxb.vc/thoughts/mac-studio-best-deal-in-ai)[MARKETS The SaaS Market Is Pricing In Its Own Disruption Ricky Bureau](https://gxb.vc/thoughts/saas-market-pricing-in-disruption) 06 / ABOUT US ## Strategy and code. Same table. GXB is led by Ricky Bureau and Christian Genco. Strategic rigor. Hands-on engineering. We work with businesses of every size, with a shared ambition to earn our upside through the impact we create. ![Ricky Bureau, GXB Co-founder and CEO](https://cdn.gxbsites.com/cdn-cgi/image/width=800,format=auto/blobs/725d791de520db2a2b52cf69b205b437b5175a31cffc045920ec4f67794315ae/asset.jpg) ### Ricky Bureau Co-founder & CEO Former McKinsey consultant. Strategy, operations and value creation. ![Christian Genco, GXB Co-founder and CTO](https://cdn.gxbsites.com/cdn-cgi/image/width=800,format=auto/blobs/14684d90eb6867d53473c03213d2514a33798ca9bf3c7a80dcfb22674460f6f2/asset.jpg) ### Christian Genco Co-founder & CTO Two decades building software. From first prototype to production. THE NEXT MOVE IS YOURS ## Your next chapter. Our shared ambition. A real business challenge. A result worth building for. [![GXB](https://cdn.gxbsites.com/blobs/1a0b760ba81b0fde343cc218d64229f15271a9e6c29d1ccfc5c08694968626b6/asset.svg)](https://gxb.vc#main)WE BUILD IT. WE BACK IT.[Client login](https://auth.gxb.vc) © 2026 GXB, LLCDallas, Texas[Let’s talk](mailto:ricky@gxb.vc)